The store continued to grow and we had gained the reputation as the go-to ski shop in Southern NB. Fast forward to September 4th, 2012. We were busy helping Hannah get ready for her first day of kindergarten the next day when the phone rang, “There are flames coming out of the back of the store!”. A fire had engulfed Outdoor Elements and other surrounding businesses. The shop was gone within hours. In June 2014 a building on Main Street became available and my gut told me it was time to start the process of rebuilding my business. In July, we purchased the building and the work began to transform the new space into Outdoor Elements 2.0!

In 2017, Fundy National Park put out a Request for Proposals for an Adventure Outfitter, we saw this as an amazing opportunity to expand our business. We submitted our proposal and were awarded the contract. We opened a retail store in downtown Alma and set up rental locations for boat rentals and mountain bikes that summer and fat bikes and snowshoes in the winter. This move aligned perfectly with our mission to get people outside and exploring the great outdoors.