I opened the doors (well, the garage door) to Backdoor Bikes, a 300 sq. ft garage in Sussex Corner, where I did bike repairs (with the help of my friends at The Radical Edge, who helped me find parts) and sold some accessories. During that summer, I also worked as a cycling guide with Peter Williams who owned the Broadway Cafe and Eastwind Cycling Tours, where we gave guided tours of the local Sussex region to cruise ship travellers from the port in Saint John. In September 2004 Mary and I got married. I returned to Poley Mountain for the ‘04/’05 ski season.
In 2005, I resumed my bike repair “side hustle” in the garage until July, when I received yet another call from a friend; Mark Fisher, asking if I’d like to join them as the Mountain Bike Course Manager with 24 Hours of Adrenaline for three events across North America. I spent nearly a month living in Whistler, preparing the mountain bike course for the 24 Hours of Adrenaline World Championship event. We then headed to California for three weeks for another event, then to our final stop in Conyers, Georgia, the site of the 1996 Olympics, where mountain biking was first introduced as an Olympic sport. Yet another one of those “once in a lifetime” experiences.
After returning home to Sussex and expecting to return to Poley Mountain for the winter, there was a shift of management and I no longer had a position. The void in the local market still present, some of the ski industry reps that knew me and my experience began calling to ask if I might be interested in trying to sell some of their skis. This seemed like a natural next step, so I set out to find a retail space suitable for selling ski gear. Mary and I soon found a small space available at 69 Broad Street and we went to work getting things ready for the pre-Christmas rush. Outdoor Elements Inc. was officially incorporated on November 5, 2005. Our first big ski brand was Head Skis and has remained our #1 brand ever since. Greg Woodill was the brand rep at the time and he had a few accessory brands that we decided were a good fit for the store. In no time, we had filled our quaint little 300 sq. ft. shop.
In September 2007, our first child Hannah was born. That winter, we opened a small retail boutique at Poley Mountain and that following spring, we moved our small Broad street location one door down to help us accommodate the growing business and inventory. In February 2010 our family grew by one more with the arrival of our son William.
